Adrian Sim of East Asia Beverages - How to Dominate the Beer Market, “Four Hours to Chicken Rice”

Updated: Aug 25

Adrian is an entrepreneur with a long history in stock broking, property and over the last many years of experience, in beer, having represented many international brands in Singapore. He has seen a monopolistic beer market become one in which brands are able to compete on their own merits. Adrian is now turning his attention to brand acquisition and development through East Asia Beverages. He is totally sold by Crossroad’s brand positioning and quality. Adrian is an avid sports person and is only too happy to be out in the open, with a beer preferably.

Please check out his company’s new craft beer, Crossroads. It can be found online and in bars in Singapore. Also see his full portfolio at East Asia Beverages.

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Welcome to Business Over Drinks, one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life. The podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.


David: Steam Ale Terng:

Magners Irish Cider

Adrian: Staroprame Premium


Crossroads Beer Aussie Beer Beer terminology, such as what on earth ‘full flavoured’ and ‘sessionable’ beer means How he started the company Six Drunk Men (now 6DM) Starting a business with nothing Orchard Towers How Grab came into the Singapore market What’s missing in the beer market Adrian’s liquor portfolio Surviving during the pandemic in Singapore Did the alcohol industry actually prosper during the pandemic?

"Adrian Sim of East Asia Beverages - How to Dominate the Beer Market, “Four Hours to Chicken Rice”", Business Over Drinks, accessed March 24, 2021,

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